About CXA Group
CXA Group is a technology startup founded in 2013 by industry veteran Rosaline Chow Koo. CXA brings evidence-based wellness into the workplace to improve employee health and control healthcare costs.
Prior to establishing CXA, Rosaline led Mercer Marsh Benefits, the largest employee benefits brokerage and HR benefits consultancy in Asia Pacific, overseeing a 14-country operation with over 400 staff and growing the business eight-fold during her eight-year tenure.
Clearly seeing the benefits that technology could bring to the workplace in Asia, where chronic disease is hitting 10 years before the West, Rosaline tried to persuade her employer to invest here. After five years of failed attempts, she left to build the CXA platform on her own.
Convinced that the antiquated paper-based industry was ripe for disruption, Rosaline invested her entire life savings of $3.5 million, and borrowed $3.5 million more, to found CXA. She recruited a world-class team to build Asia’s first benefits and wellness marketplace platform and acquired Singapore’s largest homegrown employee benefits brokerage.
Out of her living room, the pioneering team worked closely with senior HR practitioners to understand their needs and test prototypes to address major unresolved HR pain points: escalating health care costs due to worsening employee health, unappreciated benefits, burdensome HR administration and the lack of ROI to justify wellness interventions. CXA launched with three Fortune 500 clients from the financial services, manufacturing and technology industries. Within a year, twenty additional Fortune 500 companies were using the platform and CXA raised $8M in institutional funding.