GRANA

GRANA

Grana is a fashion brand completely re‐imagined from the ground up. Their mission is to deliver incredibly high quality fashion at unbelievable prices.

Founded: October 2014

About GRANA

Grana is a fashion brand completely re‐imagined from the ground up. Their mission is to create timeless wardrobe essentials made from the world's best fabrics at the most disruptive prices ever seen. To accomplish this, they have eliminated diva designers, cumbersome middlemen, and expensive brick‐and‐mortar stores.

They believe quality fabrics are the heart of any garment, this is why they won’t stop traveling the world until they find the very best. Once their fabrics have been selected their in-house design team curates their collection of timeless wardrobe essentials.

Their prices are the lowest you will find in respect to the fabric quality. How they achieve this is simple; they deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from their warehouse in Hong Kong. Finally, they choose mark-up’s that are as low as they can manage.

Team

Pieter Paul Wittgen
Pieter Paul Wittgen Co-Founder & COO Jun, 2014 - Present
Doron Vermaat
Doron Vermaat Talent Acquisition Feb, 2017 - Present

Funding

INVESTOR
STAGE
AMOUNT
DATE
Round: Series A
Round Size: US$10M
Date: Oct 2016
Round: Seed
Round Size: US$3.5M
Date: Feb 2016

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