HappyFresh lets you shop all your favorite products from great grocery stores around the city at the tap of a button.

Founded: October 2014

About HappyFresh

HappyFresh is the first and fastest-growing online grocery platform in Southeast Asia. Founded in 2014, HappyFresh was launched by skilled entrepreneurs, using their extensive experience in building international companies to revolutionize the online grocery market in Asia.

Together with an all-star team based in Jakarta, HappyFresh has quickly expanded to Malaysia, Indonesia and Thailand, and with ambitious growth plans, you can expect to see HappyFresh launching in more southeast Asian cities in the near future.

HappyFresh is a new, fast-growing food eCommerce company in South East Asia. They enable customers to order a full assortment of high quality, fresh groceries from their favorite supermarkets via a mobile app and have them delivered to their doorstep in the next hour. They are backed by experienced investors and built by seasoned entrepreneurs.

HappyFresh partners with supermarkets to bring their customers all their favorite products. They enable customers to easily order from their favorite supermarkets, via their website and mobile app.

HappyFresh is dedicated to providing a high quality service for their customers, training their personal shoppers to pick only the best-quality items before their delivery drivers beat the traffic to ensure your order is delivered on time, every time.

HappyFresh delivers groceries from the stores you love to your doorstep in as little as one hour! Their professionally-trained and experienced Personal Shoppers pick the best produce and items, while their Drivers deliver them speedily and safely to you.


Maximilian von Duering Strategic Partnership Manager Feb, 2015 - Present
HappyFresh Human Resources Nov, 2015 - Present
BORRIES A PUTRA Tech Recruitment Manager Aug, 2015 - Present
Aryadne "Diny"​ Gomes
Aryadne "Diny"​ Gomes Tech Project Manager Aug, 2014 - Present
Raisa Nabila
Raisa Nabila Group Recruitment Marketing Manager Oct, 2017 - Present



South Korea

See all investors
Round: Series C
Round Size: US$20M
Date: Apr 2019

Round: Series A
Round Size: Undisclosed
Date: Aug 2016
Round: Series A
Round Size: US$12M
Date: Sep 2015


See all investors
Round: Seed
Round Size: Undisclosed
Date: Mar 2015

Job Openings at HappyFresh