NowFloats enables Small and Medium Businesses (SME) to get an online presence by simply using SMS. This website can also be updated by sending regular SMS and this message can be delivered to the loyal customers of that business. Additionally the NowFloats algorithm ensures highest discoverability through intelligent Search Engine Optimization (SEO).
There are 47M Small & Medium Businesses in India, while there are only 700K registered websites. It is also estimated that almost 9.6M Indian businesses need some sort of online identity. With 900M+ mobile phones and SMS being the pervasive technology, NowFloats believes that getting business online thru SMS (or Apps) is a scalable and sustainable business.
NowFloats is co-founded by ex-Microsoft and ex-Saatchi & Saatchi team and has almost 2000 customers within 5 months of the product launch.