Playbasis

Playbasis

Playbasis develops a gamification platform that helps large organizations increase user engagement, retention, and loyalty through the use of data-driven game mechanics and behavioral triggers.

Founded: January 2012

About Playbasis

Playbasis develops a gamification platform that helps large organizations increase user engagement, retention, and loyalty through the use of data-driven game mechanics and behavioral triggers.

Playbasis helps you increase in-app engagement with badges and achievements. These fun virtual items can encourage your users to experiment with features they may not normally use, or to show off some of their proudest accomplishments.

Playbasis lets businesses tap into the true power of social by simplifying the user registration process. Through their single sign-on, social login infrastructure, you can make connecting with your customers as easy as a click of a button.

Playbasis gives you the power to offer highly flexible social loyalty programs that go beyond simply rewarding purchases. Surface the value your users bring to your business by rewarding them with your own virtual currency & loyalty program.

Playbasis lets you track user activity in real-time, allowing you to use data to understand behavior. Playbasis tracks the pulse of your audience, telling you exactly who’s using your product and how they’re using it.

Playbasis leverages engagement to deepen the relationship and emotional investment a customer has with a brand. By capturing your users’ digital footprints, you can identify and reward your most valuable users.

Playbasis allows you to motivate your audience to use your product the way you want them to by scoring and incentivizing behavior. Automated triggers and events allow you to impact user behavior on-the-fly.

Playbasis is committed to helping their customers blur the lines between business software and gaming applications. They aim to deliver deeply engaging and rewarding experiences that millennial audiences will love.

Team

Funding

INVESTOR
STAGE
AMOUNT
DATE
Round: Series A
Round Size: US$1.8M
Date: Jun 2015
Round: Seed
Round Size: US$770K
Date: Feb 2014
Round: Seed
Round Size: US$150K
Date: Mar 2013