Stylista.com has announced an exclusive association with fashion e-tailer Myntra.com along with Flipkart, who command a combined market share of 50 per cent in the online fashion space. The partnership will entail retailing Stylista’s limited edition designer clothing on the fashion e-commerce platform Myntra together with Flipkart. With the rapid expansion of online retail in the country, this collaboration will provide shoppers greater access to affordable designer wear.
Avnish Chhabria, CEO, Stylista.com, said, “Stylista has grown by nearly 40 per cent month-on-month since launch, and will now target sales of over US$4 million for its first year. Our association with Myntra and Flipkart further strengthens our position by reaching out to a far larger fashion conscious audience. Moreover, it leverages the need for affordable luxury and product differentiation in a crowded fashion e-commerce marketplace. We couldn’t be happier to work with a team that shares our collective vision and strengthens our value proposition. Indian shoppers are now increasingly asking for exclusive products and are willing to pay a premium for designer garments. This opportunity lets our designers reach out to a far larger consumer demographic and creates desire for homegrown brands pegged to go global in the years ahead.”
Speaking on the collaboration, Mukesh Bansal, CEO, Myntra.com and Head of Fashion, Flipkart.com said, “We are extremely pleased to announce our association with Stylista, as it establishes Myntra.com as a coveted platform for designer labels to showcase their collections and reach out to all fashion aficionados across the country.”
He added, “This will be a mutually beneficial association, as it will provide Stylista access to the expansive consumer base of both Myntra and Flipkart.”
Stylista.com is a vertically integrated company, which manufactures all collections in-house and retails them online only, thereby cutting out the middleman and the mark-ups to achieve disruptive pricing.