How innovative marketers are outsmarting fragmentation in e-commerce

We sit down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space 

3 ways to accurately measure digital marketing ROI

For a company to accurately measure its ROI, it must consider all expenses used to produce a successful marketing campaign. In doing so, a company can see where it started, more accurately understand what it has achieved, and ultimately develop greater clarity surrounding its ROI 

3 ways to tap your buyer’s subconscious brain

The primal brain is powerful. Even the most technical whizzes among us are guided by it 

10 Instagram tools to supercharge your brand awareness

These tools will help any brand light a fire under their Instagram branding efforts 

10 Instagram tools to supercharge your marketing

From analytics to AI, these solutions can help generate leads and engagement for your business 

The 6 Cs of e-commerce marketing

Without marketing, you'll be like an ice cream seller on a desert island 

6 lessons I learned as a B2C hardware startup founder

There is not just one big wave; In the ocean, the waves keep coming, and a good entrepreneur is like a pro-surfer who can comfortably ride these waves 

How to become an intelligence influencer

Data has a shelf life; its value diminishing over time, so you need to be able to decide and act instantly, too 

From runway to runway: A professional model raised US$200K to help brands reach influencers easily

Irish Ong, Co-founder and CEO of AlphaConcepts, is an experienced model who identified many shortcomings in the creative industry and sought to tackle them