These 3 Cs will help you create an outstanding marketing message

There will always be competition and the need to stand out amongst the sea of advertisements 

Cocoon Capital appoints renowned branding consultant Martin Roll as senior advisor

Martin Roll will advise Cocoon Capital and its portfolio companies on matters such as strategy, global expansion, branding and marketing 

Using social media to build your startup

Social media for startups companies is imperative. Growth in your social media presence goes hand in hand with growth in your business. Here's what you can do to grow your audience 

How to cultivate your team's creativity by thinking outside the box

Everyone has the ability to be creative, you just need to know how to draw it out of them 

Simple, successful marketing strategies for entrepreneurs on a budget

Establish your credibility online to drive people to your website without spending a dime 

Experts give advice on overcoming 3 top startup marketing challenges

Marketing isn't about spending thousands of dollars to generate sales, but rather about using a limited budget to generate sales 

Watch out, these startup social media marketing strategies are bullshit

While posting content based on best practices I’ve read online, I did my own experiments 

Going from 0 to 60 in a successful elevator pitch, from one founder to another

A good elevator pitch instils the necessary confidence not just in your start-up, but fundamentally the people who are running the start-up 

How to attract the first thousand users to your marketplace

Given that an online marketplace is a platform service, owners need to acquire users from both supply and demand sides