TAG: marketing

Go more viral than the flu: 5 social media strategies for your startup

By e27.co/luisa.brenton | 9 hours ago

Are you in design or food? Best focus on Instagram. What about data analytics? Maybe Twitter or LinkedIn are the best outlets Read More

Social e-commerce and advantages: Betaout spills insights from their expansion plan

By Anisa Menur | May 13, 2016

The expansion plan to Indonesia follows the company's recent pre-Series A funding Read More

5 apps to make killer content marketing campaigns, and how to use them

By e27.co/oscar-waterworth | May 12, 2016

Integrate these services into your workflow to make life a little bit easier Read More

The art of storytelling: Tips and tricks for SMB marketers in Malaysia

By e27.co/jyoti-makhija | May 06, 2016

Storytelling is not about your company, but about how your customers feel about your brand, what value they see in engaging with your brand Read More

7 ways to determine your marketing department’s impact on your business

By Young Entrepreneur Council | May 06, 2016

Ask these questions to uncover your marketing department’s impact and ROI Read More

Shhhh! Here are some secrets to help your social media campaign stand out

By Kevin McSpadden | Apr 28, 2016

What key metrics to successful campaigns keep an eye on? What is a typical budget? This infographic answers these questions Read More

Asia is entering a post-mobile society. Here's what to do about it

By Anisa Menur | Apr 08, 2016

A report by Appier shifts the perception that Asian countries are mobile-first nations Read More

6 effective marketing tactics to borrow from big businesses

By Young Entrepreneur Council | Apr 07, 2016

Even without a big budget, it’s still possible to have a strong marketing strategy Read More

4 digital marketing secrets every entrepreneur should know

By Young Entrepreneur Council | Apr 04, 2016

A simple, intuitive website is always better than a fancy one that’s hard to understand Read More

Respect: This Founder bares all and shares exactly why his startup failed

By e27.co/edric.subur | Mar 30, 2016

It is easy for the Peter Thiels of the world to offer advice, but the best guidance comes from our peers still slogging through the mud Read More

Change of plan: HotelQuickly size down marketing team, lays off 10 people

By Anisa Menur | Mar 04, 2016

The company aims for a more centralised marketing activities Read More

The best time to start acquiring customers for your business

By Young Entrepreneur Council | Mar 03, 2016

Never underestimate the power of unbiased feedback Read More

To open US$15.3M for scaling in China, Singapore's Ksubaka inks joint venture with Fullshare

By Kevin McSpadden | Feb 18, 2016

The in-store marketing startup will begin the roll-out in tier-1 cities before moving into a number of tier-2 and tier-3 cities Read More

Eyeota raises US$7M Series A led by Global Brain Corporation

By Anisa Menur | Jan 26, 2016

The adtech startup will use the funding to build international teams, grow the tech development team, and expand into new territories Read More

Starting up? These are the 5 challenges you will face

By Guest Contributor | Jan 25, 2016

Starting up requires an incredible amount of perseverance, grit and the ability to overcome obstacles with smart thinking and pivoting, says the author Read More

Content Marketing for Dummies with Mariel Argonza

By Kevin McSpadden | Jan 20, 2016

Unless your name is Grumpy Cat, advertising online is difficult; but content is king and Argonza explains how to do content marketing right Read More

6 ways marketers will keep a tab on your every move in 2016

By Guest Contributor | Jan 20, 2016

According to the author, marketers will increasingly look to mobile location data to engage consumers across devices, measure multi-channel attribution and combat ad blocking Read More

7 tips for tackling the mad world of startup marketing

By Guest Contributor | Jan 15, 2016

From building a social network and creating a lasting impression to building a strong team and more, the author shares insights how to successfully market your startup Read More

2 simple ways to further personalise your marketing outreach

By Young Entrepreneur Council | Jan 13, 2016

Here's how you can use email service providers and Facebook's Ad Manager to target different audiences Read More

Infographic: Male youth spend more money than females on online shopping

By Colin Tung | Jan 12, 2016

The survey conducted by diploma students also found that Singapore youth are drawn to the privacy of online shopping Read More

Tokopedia, Traveloka spent the most on TV ads among Indonesian startups

By Anisa Menur | Jan 07, 2016

E-commerce startups are still focussing marketing efforts in conventional media such as TV Read More

5 of the greatest digital marketing pitfalls

By Guest Contributor | Jan 07, 2016

The author shares insights on how startups need to approach digital marketing in order to please investors, gain funding and retain customers Read More

3 ways to keep your business on the brink of innovation

By Young Entrepreneur Council | Jan 06, 2016

When it comes to running your business, how you harness your creativity may be the very thing that sets you apart from your competitors Read More

7 ways to supercharge your startup’s email marketing campaign

By Bozena Pieniazek | Jan 04, 2016

Here is how you can influence the customer to decide which emails to open and which ones to ignore, says Growth Hacking Asia's Bozena Pieniazek Read More


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