TAG: marketing

What startups need to know about doing e-commerce in Southeast Asia

By Babar Khan Javed | Nov 28, 2016

Some trends and perspectives for businesses looking to engage with customers through online and mobile channels Read More

4 ways outsourcing content marketing will actually benefit your startup

By e27.co/benson.putra | Nov 25, 2016

Great content can make a big difference in enhancing your social and viral reach Read More

Branding advice: Logo design tips for startups

By e27.co/mel.lang | Nov 23, 2016

One challenge in designing modern logos is scale: It should appear properly online and offline across a wide range of screen sizes Read More

Looking for the next big opportunity? Here are 5 Asia Pacific consumer insights to keep in mind

By e27.co/andrew-chung | Nov 22, 2016

Rethinking your marketing strategy? Look toward emerging markets, mobile, and growing digital commerce in China Read More

6 foolproof ways to scale up your startup in 2017 and beyond

By e27.co/prajakta | Nov 22, 2016

From marketing, to automation, to company culture -- here are six things you should work on so your startup will scale Read More

Be like Mint: Content Marketing as a tool to build product anticipation

By e27.co/bhavik.sarkhedi | Nov 19, 2016

However, because it is so popular these days, it is essential that the content is top quality Read More

Why machine learning is the key to marketing automation

By Preetish Panda | Nov 17, 2016

Marketing automation’s best opportunities come from data, and marketers will soon realise the transformative potential of machine learning technology Read More

5 ways marketing automation can help your business win (and keep) customers

By e27.co/alexander.maximo | Nov 15, 2016

Marketing automation should help personalise and improve the user experience, increase engagement and enhance business intelligence Read More

Why establishing a strong social presence is vital for any startup

By Vikram Upadhyaya | Nov 11, 2016

It is very important enterprises of all sizes to build a strong social presence if they want to improve their reach and generate more business Read More

Beyond e-commerce: How omnichannel experiences can shake up SEA retail

By e27.co/alexander.maximo | Nov 09, 2016

The ultimate challenge: differentiating the experience for both online and offline channels to reinforce brand strategies Read More

Advice for startup freshmen: How to develop a content marketing strategy that works

By e27.co/edison.chen | Nov 08, 2016

Content marketing is more cost-effective than traditional marketing and generates more than three times as many leads Read More

A real disruptor or a big talker? The myth of LeEco

By e27.co/china-tech-insights | Nov 04, 2016

LeEco has banked on building an ecosystem around its different verticals. Is it succeeding? Here's a closer look Read More

7 things you should know before starting your first blog

By e27.co/ozair-akhtar | Nov 04, 2016

Whether you are blogging for income, as a marketing strategy, or simply to engage an audience, here are seven things you need to know before you get started Read More

4 things you need to know about marketing your startup to a global audience

By e27.co/alexander.maximo | Oct 31, 2016

Did you know that the colour yellow has drastically different meanings in the US and in Japan? Read More

What makes a team work?

By e27.co/abhinav-arohi | Oct 28, 2016

Communication, compromise and good leadership are all part of making a team work Read More

The realistic future of AI for e-commerce

By Paul Tenney | Oct 27, 2016

Artificial Intelligence is changing the game for e-commerce marketing Read More

Your startup will fail if you don't market it offline

By e27.co/clarissa.santoso | Oct 26, 2016

Here's why you should take a cross-channel approach to marketing, even if your startup deals in digital goods Read More

5 common mobile and app marketing myths debunked

By e27.co/ellina.bereza | Oct 25, 2016

From automation to design to analytics, here are some myths about mobile and app marketing that you need to watch out for Read More

5 quick tips for reviving your struggling startup

By e27.co/dylan-moran | Oct 20, 2016

From rebranding to pivot to retargeting, here are some tips that can help give your struggling startup a much-needed boost Read More

3 strategies for simplifying your content marketing concerns

By Young Entrepreneur Council | Oct 13, 2016

Three reasons your content marketing might be troubling you – and advice on how to address these concerns Read More

6 effective ways to market your business on a shoestring budget

By e27.co/kunjal-panchal | Oct 04, 2016

Do your research well, get the analytics spot on, narrow down your target demographic and learn where your desired customers hang out online Read More

5 moves to leverage social proof and convert visitors into buyers

By e27.co/benson.putra | Sep 30, 2016

Because 92 per cent of people will trust a recommendation from a peer Read More

11 ways to market your business or product when you’re bootstrapping

By Young Entrepreneur Council | Sep 21, 2016

You may be strapped for cash, but there are still plenty of ways to get your brand name out there Read More

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