Simple, successful marketing strategies for entrepreneurs on a budget

Establish your credibility online to drive people to your website without spending a dime 

Experts give advice on overcoming 3 top startup marketing challenges

Marketing isn't about spending thousands of dollars to generate sales, but rather about using a limited budget to generate sales 

Watch out, these startup social media marketing strategies are bullshit

While posting content based on best practices I’ve read online, I did my own experiments 

Going from 0 to 60 in a successful elevator pitch, from one founder to another

A good elevator pitch instils the necessary confidence not just in your start-up, but fundamentally the people who are running the start-up 

How to attract the first thousand users to your marketplace

Given that an online marketplace is a platform service, owners need to acquire users from both supply and demand sides 

Here are the most common marketing myths debunked

Is Facebook really the best marketing platform? Let's find out 

How to pitch your startup on Facebook without being too salesy

Do you feel shameless when you plug something on Facebook? 

Defining your target audience involves data, analysis, and a deeper understanding of your intended market

Creating a product is one step to a successful business, and identifying who you are creating it for will enable you to promote the product to its full potential 

Should you outsource your marketing or do it yourself?

You can do it in-house, outsourced or have a hybrid of both 

5 clever ways to optimise local relevance for your business

Getting your business listed in the first slots for local search can help you achieve greater inbound traffic and visibility for your brand, but what does it take to get there?