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In photos, Vietnam Mobile Day 2017 beams the spotlight on the business of Mobile

It was, quite literally, a day for mobile as developers, startups, and enterprises attended Vietnam's largest conference focussed on the mobile industry. 

Rise of digital ads in Taiwan reveals a great prosperity in digital media, and businesses need to rethink their campaign strategies

Digital ad spend has surpassed traditional TV ads for the first time in Taiwan; What are the challenges ahead? 

How we became the first EU startup to raise from Gobi Partners and Golden Gate Ventures

VCs are impressed with a great company and great people, more than a polished pitch; Focus on building one of those rare, great companies that VCs are already looking for 

Razer partners with 3 Group, raises US$50-100M from Li Ka-Shing's Horizons Ventures

Razer has been making foray into mobile, industry, starting with an acquisition of smartphone maker Nextbit 

How I got 6 million app downloads without investing in marketing

Sometimes, even if the product is right, it will not reach the customer if the startup or the team never focusses on distribution 

Did you just launch your mobile app? Here are surefire ways to expand your reach and engage with the right audiences

Whatever kind of app you have, you need to develop a sound marketing strategy for it to help it stand out from the increasingly crowded marketplace 

Forget installs, but rather optimise for post-install events to make mobile marketing more profitable

Installs might be a vanity metric, but post-install events can get you more opportunities to engage with your target customers 

Gaining user attention during their "me" time is one big reason to focus on a mobile-first approach

Smartphones and mobile data are pervasive enough that it makes sense for any startup to bank on a mobile-first approach in developing apps and services 

oBike Singapore has yet to prove itself, and will have to deal with potential influx of competitors in the city-state

Even with glitches, users expect that the service quality will keep improving as competition toughens up and each industry players, including oBike, are able to build a full fledge business in the city-state 

How smartphones are disrupting the gaming industry in a positive way

In 2013, over 1.3 billion people gave a shot at games on their smartphones, while 2014 witnessed more than 1.5 billion gamers trying their hands on mobile games