TAG: Social media

WeChat is maturing: how to drive conversions from other social networks

By TechNode | Dec 19, 2016

For foreign companies, they need specific help of how to use Chinese social media to convert users. Here is a guide Read More

3 reasons why Snap might be in a hurry for an IPO

By e27.co/duckju-kang1 | Dec 01, 2016

Beyond disappearing messages, is Snapchat troubled by disappearing valuations? Read More

Facebook is slowly accepting its new role as the most powerful media company in the world

By Kai Kiat Ong | Nov 23, 2016

Here's why Facebook should take a more active role in better curation of 'news' Read More

Why establishing a strong social presence is vital for any startup

By Vikram Upadhyaya | Nov 11, 2016

It is very important enterprises of all sizes to build a strong social presence if they want to improve their reach and generate more business Read More

5 steps toward the perfect B2B social marketing campaign

By e27.co/ann-neal | Nov 09, 2016

With a great social media strategy, even B2B industries and players can ace social media marketing like a pro Read More

Advice for startup freshmen: How to develop a content marketing strategy that works

By e27.co/edison.chen | Nov 08, 2016

Content marketing is more cost-effective than traditional marketing and generates more than three times as many leads Read More

[UPDATED] Hootsuite appoints its first GM of APAC to fuel growth in the region

By Yon Heong Tung | Oct 27, 2016

The social media management software has also launched a resource platform, as well as inked new partnerships Read More

Your startup will fail if you don't market it offline

By e27.co/clarissa.santoso | Oct 26, 2016

Here's why you should take a cross-channel approach to marketing, even if your startup deals in digital goods Read More

Tools, tricks and inspiration for building a badass social media presence

By e27.co/bhavik.sarkhedi | Oct 12, 2016

There are ways to avoid spending all day on social media while still making your online presence felt Read More

3 main reasons why your social media ads failed (and how to fix them)

By e27.co/ted.chong | Oct 05, 2016

A big myth of social media advertising is that it is useful only for awareness. That was true a few years ago when Facebook was just a new advertising platform with primitive features Read More

Follow these 10 digital marketing steps before you make that giant leap

By Anisa Menur | Oct 03, 2016

Always begin by asking yourself: What is the goal and objective of this campaign? Read More

Is Google Allo a success or a failure? An analysis of data by region

By e27.co/duckju-kang1 | Sep 28, 2016

The prospect does not look very bright in Asia. Why? It might be due to the "power of network effect" Read More

Marketers beware, Indonesians really don't trust you: IDC report

By Yon Heong Tung | Sep 02, 2016

Also, most people in Asia are experiencing marketing fatigue Read More

Simple yet effective tips to boost your e-commerce sales

By e27.co/michael-thomas-1 | Sep 01, 2016

It is important to relate to your target customer and know what they want. Likewise, improvise your e-commerce store Read More

This Malaysian advertising startup wants to protect talents, influencers and brands from being cheated in the creative industry

By Dayana Sobri | Aug 19, 2016

SushiVid is on a mission to change the creative industry, including regulations, work flow and pricing Read More

How social media is changing entrepreneurship

By e27.co/nancy | Jun 30, 2016

By harnessing the power of social media, you can turn your fledgling business into a large enterprise Read More

3 content marketing tactics for startups that convert fans into customers

By e27.co/muneebqadar | Jun 23, 2016

Content is king, but make sure it actually makes a difference in the company Read More

Go more viral than the flu: 5 social media strategies for your startup

By e27.co/luisa.brenton | May 31, 2016

Are you in design or food? Best focus on Instagram. What about data analytics? Maybe Twitter or LinkedIn are the best outlets Read More

Singapore fourth in Asia for government data requests: Facebook release

By Kevin McSpadden | Apr 29, 2016

India made the most requests in Asia, Pakistan second and Taiwan third. Indonesia only made two requests Read More

Shhhh! Here are some secrets to help your social media campaign stand out

By Kevin McSpadden | Apr 28, 2016

What key metrics to successful campaigns keep an eye on? What is a typical budget? This infographic answers these questions Read More

Top 5 tech trends you should leverage on to future-proof your career in 2016

By Yon Heong Tung | Apr 14, 2016

To adapt to disruptive technologies and industries, the workforce of today needs to be nimble and acquire skills to fit into the new economy Read More

This IPL season, migme to capture Indian social media market using fantasy cricket

By Yon Heong Tung | Apr 07, 2016

Ahead of the 2016 IPL cricket season, it has struck a partnership with draft-based fantasy sport platform for cricket, CricBattle Read More

Personalisation is the key to connect with customers

By Vikram Upadhyaya | Apr 06, 2016

For any brand to survive in today’s dynamic business landscape, they need to provide personalised experiences to the customers and keep in touch with them through consistent and relevant information Read More

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