With the latest deal, TNL intends to integrate both editorial teams and back-end operations, but will keep the brands and sites separate. With the addition of Sports Vision, The News Lens now has a staff of over 75.
In addition, Scott Kronick, current President and CEO, Asia Pacific, Ogilvy, Public Relations and Influence, has joined TNL’s advisory board. He will bring expertise as TNL explores expansion and innovative monetisation opportunities within Asia.
Kronick is joining existing advisory board members including Sasa Vucinic of North Base Media and previous founding Managing Director of the Media Development Loan Fund; Felix Hong of Google Nest; Joyce Lee, GM of OneAd; Ben Chiang, Co-founder of Taiwan Sina and others.
According to TNL Co-founder and CEO Joey Chung, Sports Vision is one of the top sports media platforms in Taiwan, with over 1,000 freelance writers covering each field and very responsive to readers on social media. With Sports Vision, along with its other original lifestyle sub-brand ELD, and INSIDE, the group claims to be reaching between eight to nine million unique visitors a month.
Mario Yang, TNL’s Chief Content Officer and Co-founder, said the Sports Vision acquisition confirms the direction set forth with the acquisition of INSIDE, giving TNL new verticals and integrating those content areas with existing TNL teams and products. “We want to capture increased value for our readers by launching new products that serve them better and allow us to gather data and serve content that is most relevant and inspiring.”
Early last year, TNL — which has an office in Hong Kong and digital editions serving Hong Kong, Southeast Asia, and the international English-language market — raised Series B funding from a host of investors, including North Base Media (co-founded by Marcus Brauchli, previous Executive Editor of the Washington Post and Managing Editor of the Wall Street Journal), WISKEY Capital, Walden International, and Trinity Investment.
TNL has also received an undisclosed sum in angel investment from Felix Hong, Manager of Nest (an Alphabet company) Taiwan.