Less than five months after raising US$10.5 million in Series B investment, Taiwanese travel-experience e-commerce platform KKday today announced a fresh financing round from the Alibaba Entrepreneurs Fund.
Additionally, the startup has launched a flagship store under Fliggy, an online travel brand owned by the Chinese e-commerce giant.
“We feel this deal will drive many potential collaborations — Fliggy is a great way for us to enter the Chinese market. Alipay’s universality will help us reach customers in China, and within Southeast Asia,” said KKday CEO Ming Chen.
Chen believes that with Alibaba’s technology as a tool, KKday can streamline the travel experience and make it more enjoyable. “We think this investment shows Alibaba’s confidence in the prospect of KKday’s fast global expansion and its steady and creative business model,” he added.
Founded in 2015, KKday is an online platform that specialises in local in-destination tours and guides. Through a collection of curated experiences, it provides travellers an avenue to find off-grid activities and book them through the platform.
KKday is currently hosting over 10,000 experiences from over 80 countries and 500 cities. The multilingual platform supports both traditional and simplified Chinese, in addition to English, Japanese and Korean.
Since launch, KKday has opened offices in 11 countries and regions worldwide, including Taiwan, Hong Kong, Singapore, Korea, Japan, Malaysia, Thailand, the Philippines, Indonesia, Vietnam and China (Shanghai).
Alibaba Entrepreneurs Fund is a not-for-profit initiative launched by Alibaba Group in 2015 to support Hong Kong and Taiwan-based startups.