The strategic investment will accelerate KKday’s efforts to leverage innovative technologies in travel bookings and experiences. The startup is also set to grow its operations in Japan, China and Korea, and expand into new markets including Europe, Australia and New Zealand, and the US.
As part of the financing, KKDay and LINE will begin their first strategic collaboration later this month in Taiwan when latter launches ‘LINE Travel’, an in-app service that enables users to search and book flights, hotels, tours and activities, as well as to plan and share their itineraries with friends.
Chen Ming-ming, Founder and CEO of KKday, stated: “The investment and collaboration with LINE is a huge breakthrough, not just for KKday, but also for the travel industry. We are committed to digitising travel experiences with our partners, and are very excited to be working with LINE to build frictionless and seamless travel experiences for all travelers worldwide.”
Founded in 2015, KKday is an online platform that specialises in local in-destination tours and guides. Through a collection of curated experiences, it provides travellers an avenue to find off-grid activities and book them through the platform.
KKday is currently hosting over 20,000 experiences in over 80 countries and 500 cities. The platform is multilingual and supports both traditional and simplified Chinese, English, Japanese, Korean, and other languages.
In July, KKday raised investment from Alibaba Entrepreneurs Fund and launched a flagship store under Fliggy, Alibaba Group’s travel portal in China. Prior to that, in February, the firm raised US$10.5 million Series B funding round led by Japanese travel giant H.I.S.
“Since our investment in July, KKday has demonstrated its strong execution capabilities in different markets and has shown exponential growth,” said Andrew Lee, Executive Director of Alibaba Taiwan Entrepreneurs Fund. “KKday’s goal for global expansion aligns with Alibaba’s vision.”