The last 30 days have been crazy for Indonesia-based games company Touchten Games.
On October 28, 2014, CEO Anton Soeharyo and his team launched the company’s first Kickstarter campaign for its casual gaming app Target Acquired. Their mission is simple albeit challenging: raise US$10,000 from backers all around the world while enticing them with rewards like exclusive beta game access and in-game items.
Soeharyo watched as the number of pledges soared from start to goal completion to the bucket overflowing with funds. At the time of writing, the campaign had already ended with its goal more than 200 per cent fulfilled. That’s US$20,470 from 298 backers.
He told this author, “To be honest, this is our first time, so I didn’t expect too much, but 200 per cent is WOW! OMG!”
The casual game, for background, is appealing to gamers of both genders. It features an adorable yet badass Japanese police cat girl trying to thwart world domination attempts of a despicable cyborg mouse. It is an endless running game which involves lots of shooting. In Touchten’s words, think Mega Man meets Temple Run.
Going on Kickstarter and other crowdfunding sites has been a popular choice for many PC- and console-based game developers. However, it is not an instinctive move for casual gaming developers. “… Yeah, especially in Kickstarter, I don’t know why, there is this thing about real gamers versus mobile gamers,” said Soeharyo, whose company raised an investment from Japan’s CyberAgent Ventures.
Crowdfunding also requires rallying the crowds to get behind what your company is offering. “I always believe the word ‘crowdfunding’ is more emphasised on the word ‘crowd’ more than the ‘funding. So we have a super awesome crowd, of fans of our previous works, friends and family from the startup community. The crowd is what drove us to this ‘success’,” he shared. Touchten had previously launched various popular titles such as Ramen Chain, Train Legend, and Project Brilliant Girl.
Going forward, Soeharyo and his team will focus on delivering “a great game” so the backers (and those following this game) will not become disappointed. “A minor challenge will just to get the logistics right to all the backers on time,” he told e27. Touchten will first need to send out surveys to confirm addresses and rewards. According to him, this process itself might take one to three weeks. “Then we need to just make the goods and deliver it on time,” he added.
In the future, Touchten might also consider launching crowdfunding campaigns for non-mobile games. Soeharyo noted that the team is interested in developing games for virtual reality headset Oculus Rift and other platforms. However, if they were to do it again, this time, they would give themselves more lead time to prepare.
He said, “… I mean really dedicate six months to prepare, get feedback, get early interested backers before we launch… contact PR, contact everyone that needs to be contacted. This one, we did it all within 1.5 months. Pretty bold!”
Interested backers who missed Touchten’s Kickstarter campaign for Target Acquired can still pledge with PayPal here.