QueQ, a Thailand-based virtual queuing system provider, has secured US$2.8 million in Series A round of  funding from local startup investor True Incube and South Korea’s Bon Angels Venture Partner.

Additionally, QueQ has announced its exposition to Malaysia.

Founded in 2015 by Rungsun Joh Prompasith, QueQ is a mobile app that enables customers to queue for their spot in a dining or retail outlet with the touch of a button, from the comfort of their own home. Each outlet has the option to customise its distance access to their queuing tickets, from as near as 100 metres up to tens of kilometres ahead. The queue length will be updated via the app in real time and once coming close to the user’s queue, an alert is automatically sent, informing the user to return to the outlet on time.

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Through its technology, businesses have access to detailed analytics such as total number and peak operating hours as the system automatically keeps track of all queuing customers. On top of that, QueQ also provides useful tools for managers to control the level of service and act upon performance statistics.

Leveraging on geofencing technology, QueQ transforms local data concerning a person’s movement into great business intelligence. For example, a restaurant can send location-based push notifications about upcoming promotions to its users within the radius. With its new touch interfaces, QueQ also provides audio-visual means for directing customers, and a friendly user interface for operations staff to manage lines and call customers forward.

In its home country, QueQ is currently operating with over two million active users in over 80 large restaurant chains, over 800 F&B businesses.

In Malaysia, it currently hosts over 100,000 users.

“Malaysia has always been our priority market due to its robust and lucrative business nature. In conjunction with the launch, we have rolled out our Key Partner Programme 2019 which offers extensive benefits to partnering F&B merchants throughout the year. Some of the benefits include preferential pricing to marketing exposure via QueQ’s own branding touchpoints,” said Founder and CEO Promprasith.

QueQ was initially developed and designed as a queuing solution to address the pain point of time spent standing in line for a restaurant seat. Understanding that other industries faced similar pain points, QueQ found the need to tap into other sectors.

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“We want to expand beyond a lifestyle mobile app that addresses the pain points of long queues at F&B outlets. We realised the potential of this solution to help the other sectors like the banks, hospitals, clinics, telcos, government service centres and other customer service centres which are often faced with heavy queue line and we are confident it will help them better optimise the queuing time,” added Promprasith.