The location of the pop-up store will be the same as was in the original announcement, at the heart of the Orchard Road shopping district. Specifically, the store will be at the Grand Steps of Wisma Atria mall, and will open from 11:00 AM to 10:00 PM from Monday to Thursday, and from 10:00 AM to 10:00 PM from Friday to Sunday.
Simeon Cho, General Manager of LINE Business Development Division, LINE PLUS Corporation, noted that Singapore offers opportunities for LINE to market its unique user experience. “With its excellent communication infrastructure and position as a technological hub, Singapore is the perfect market for LINE, which offers the most advanced mobile communication experience,” he said, “We would like to use the pop-up store to offer Singaporean users a chance to be immersed in the ultimate LINE experience.”
Besides an extensive array of official LINE merchandise that range from S$14 (US$11) to S$50 (US$40) for dolls of various sizes, fans can look forward to taking pictures with larger-than-life Brown and Cony character mascots every Friday to Sunday. Other in-store activities include a roulette game, where users can participate by sharing a picture of the pop-up store on their LINE group chat.
It will be giving away 100 mini LINE dolls worth S$14 (US$11) to the first 100 customers at the pop-up store tomorrow.
Mascots Brown and Cony will also be welcoming visitors from 11 AM to 3 PM.