investment

Parenting portal theAsianparent today announced a “multi-million dollar investment” from Vertex Venture Holdings, bringing the company’s total funding to S$4.5 million (US$3.26 million)

Angel investors Teruhide Sato, William Klippgen and Hellmut Schutte also participated in the round. Its previous backers include LionRock Capital and Tigris Capital.

The funding will be used to expand to key markets such as India and Sri Lanka.

“As the parenting demographic continues to grow, we realise that each country across the region has its specific needs in terms of the availability of a centralised source of information on parenting,” said Roshni Mahtani, CEO and Founder of theAsianparent.

India is on top of the company’s agenda. It has already started actively looking for talent and setting operations. It is targetting India for its huge reader base and mostly English-speaking population. Also, there is a gap that theAsianparent will fill as there are not many portals dedicated to parenting in the country, where such advice is mostly passed down generations.

Aside from building a new audience base in new markets, theAsianparent is also looking at expanding its reach in current markets. According to Mahtani, “In the past few years, we have also observed much more involvement of dads, when it comes to parenting. This expands our audience base to include another important decision maker in Asian households, the fathers. Our expansion will include building more resources for dads wanting to improve their parenting skills.”

Founded in 2009, theAsianparent is the flagship product of Tickled Media, which also runs Kidlander.com and Pregnant.sg. It claims to have a readership base of over six million mothers across the region. It has presence in Singapore, Thailand, Indonesia, Philippines, Malaysia, and plans to launch in India under the IndusParent brand.

Vertex Venture Holdings (Vertex Group) is a wholly-owned subsidiary of Temasek Holdings. It has invested in companies such as GrabTaxi, Paktor and PatSnap.

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