SportMeNow, a sports locator service, is launching in Singapore, amidst the soccer fervour and fever of World Cup 2014. SportMeNow, which has been developed by Sixpack Apps, originated in 2013 with a core team of Honey Mittal, Ganesh Ramakrishnan and Vinh Le, who refer to themselves as the ‘strikers’ of the business.
An NUS alumnus, Mittal oversees product and global business development, while Ramakrishnan leads marketing and finance. Le has returned to Australia after establishing Singapore operations in order to set up the business and oversee customer acquisition in Melbourne. Other team members, whom the founders describe as their ‘midfielders’, are Vipin Ponnath and Ritwik Grover, who manage Operations and UI/UX. The ‘defenders’ are Karthik T and Mudasar Iqbal who perform coding and hacking duties.
App idea The trio — Mittal, Ramakrishnan and Le — often found themselves distressed when they had to search and check whether any sports bars, restaurants and cafés were televising their favourite games. They simply wanted to watch sports with their friends and other fans, at the same time enjoying good food and drink. However, finding such a place required great effort and time. In the end, they couldn’t find it easily and on time.
SportMeNow evolved from their frustration with such situations, eventually converging into a solution that had all aspects of a great sporting social experience: favourite sport, favourite outlet and favourite people. Realising they could create a mutually beneficial solution to a problem that plagued two distinct, yet complementary market segments, they developed SportMeNow into a service that expands the reach of various F&B outlets and caters to the needs of sports fans like them.
Future plans Currently serving only Melbourne and Singapore, their mobile app for Android and iOS is released this week, in conjunction with World Cup 2014 as it progresses into the quarter-finals. With plans to optimise the site for mobile use, as well as adding features like the SportMeNow Fan Zone, the self-funded startup is confident of its continued growth.
Currently based in Singapore, with additional traction in Melbourne, they intend to expand to Sydney, as well as to major Indian cities like Bangalore and Mumbai. Other regional cities in the Asia Pacific that they intent to target are Hong Kong, Jakarta and Kuala Lumpur. The USA and Europe are also on the horizon, if the plans of this ambitious startup work out.