Singapore-headquartered Tickled Media, the company behind media sites theAsianparent.com and AsianMoneyGuide.com, has raised US$6.7 million in a funding round led by local leisure and travel services company Global Grand Leisure.
Singapore-based VC firm Mountain Pine Capital, as well as Tickled Media’s existing investors also contributed to this round.
Additionally, the media-tech firm has also received an undisclosed sum in venture debt financing from DBS Bank, bringing the total funding raised since inception to over US$11 million.
The proceeds from the latest round will help Tickled Media fuel its expansion into the Philippines, Malaysia, and Vietnam, as well as develop two additional media properties that will also target the Asian women segment.
Founded by Roshni Mahtani, Tickled Media claims to have a monthly reach of 12 million women across Southeast Asia via its content and community platforms. To brand partners, Tickled Media offers market research, content creation, KOL collaboration, video production, display advertising, social media and email marketing, e-commerce activations and on-ground events.
The company claims its monthly user base has grown from one million in 2013 to 12 million.
“There’s a significant market gap in that there’s really no large pan-Southeast Asia media company – or even a local one – just focusing on women in the entirety of their short- and long-term needs. We see this as an exciting opportunity to grow to become the largest digital media player in Southeast Asia. We are hiring aggressively and bringing in the best talent to bring that vision to life,” said Mahtani.
Chairman of Mountain Pine Capital, Paul Rogers, added: “Tickled Media provides a far superior social network environment for its target Asian women vertical community than Facebook, with a higher level of trust providing relevant content and local tribe creation. For advertisers targeting moms, their budget is far better allocated with accurate metrics from theAsianparent.”