The minimum viable product is out and suddenly the startup has seen some revenue and user traction. But before the team pop’s the champagne, it’s important to make sure there is some brand awareness down first. It would be a bummer to spend money on the bubbly only to realise the sales were a one-off.
So how can a Founder ensure that they’ve got a defensible position for years to come.
The question is…how?
Hubspot was founded in 2004 as the marketing and sales platform that helps companies grow traffic, nab leads and complete sales.
As a service, it provides an all-in-one integrated inbound marketing service for businesses looking to grow their clientele through features like landing pages, calls-to-action and personalised emails.
The service is currently used by more than 15,000 companies in over 90 countries, a testament to the effectiveness of the platform in helping customers with their inbound marketing efforts.
David Fallarme leads marketing for Hubspot and has successfully grown products across several industries. As the head of marketing for a B2B SaaS startup, he grew the annual revenue from mere thousands to seven-figures and also led customer acquisition for several video games with million of users.
This is his second AMA with e27 and if you want to check out the first awesome episode, follow this link!
In his current position, he draws on his diverse experience in multiple industries and key understanding of what makes consumers tick to help companies reach their target audience and grow their customer relationships.
Join us for next week’s AMA where David will be covering the topic, “Building Awareness with Inbound and Outbound Content Marketing”.
Got some questions for David? Drop your questions in the comment box below and he’ll answer them on his Facebook Live AMA on the 27th of March at 3:30pm (SGT)! Don’t forget to turn on notifications for our e27 Facebook page so you’ll be notified when we go Live!.