Twitter announced today that it has added another 50 locations to support its Twitter Trends feature, bringing the total number of locations supported to more than 210. The list includes cities from Southeast Asian countries Thailand (Bangkok) and Vietnam (Ho Chi Minh, Hanoi, Hai Phong, Can Tho, and Da Nang).
Twitter Trends was first launched in 2012, where it aggregates popular phrases or hashtags used in a certain location. Marketers, especially those engaging audiences on social media platforms, could definitely benefit from understanding what people are tweeting about.
In January 2014, Facebook, too, launched Trending Topics on the web. There is also Google Trends which has been around since 2006, which is now updated daily to reflect what users are searching for.