Over the past few months, Uber, the on-demand private chauffeur service, has been on the ground building up its community in the Malaysian capital Kuala Lumpur. With its official launch now, Malaysians who are looking for a more premium and safer way to travel can use Uber’s service, which comes at a base fare of RM7.00, with an additional RM0.30 per minute and RM2.00 per kilometer.
Malaysia – Key to Uber’s strategy
Uber told e27 that Malaysia is a very important market. The chauffeur service sees itself as an international transport partner, and as users travel around the region, the Malaysian market plays an important piece in Uber’s strategy to be everywhere.
You can step off an airplane in any market where we operate and Uber just works. Users do not have to worry about payment or changing (the app) settings, added the company spokesperson.
Uber’s entry in to the Malaysian market is slightly behind other markets such as Singapore, Taiwan, India, and Philippines. Is this because of the fierce competition in the taxi space in Malaysia?
Uber is not a ‘taxi app’, noted the company. “Although we have taxi partners in US cities, we partner with limousine companies here in Kuala Lumpur for an added safety, comfort and stylish experience. More generally, Uber beats the competition because we are at our core a technology company and we have some of the best engineers in the world. That means our engineers can better match supply of vehicles that our partners drive to requests for rides that our users demand. As a result, we enable drivers to make more money than other companies because we keep our driver partners busy working and not driving around waiting for passengers. Our riders love us because they know they can count on short pick-up times. We make payment seamless; our app is beautifully designed and our customer service is extremely responsive,” said Mike Brown, General Manager – Southeast Asia, Uber.
Without revealing any metrics for individual markets, the company told e27 that Uber Singapore is growing at a great pace, and it will be celebrating its first anniversary on the February 21, 2014.