Unified Inbox, a Singapore-based firm with operations in India, Germany and New Zealand, today announced an enhancement to its flagship product Unified Inbox. Called InboxRank, it’s a sorting tool that reacts to the behaviour of a user, streamlining and prioritising messages from any communication channel, based on the user’s behaviour.

Like any sorting mechanism, it sorts by dates, subjects and senders, except with the addition of algorithms that intelligently adapt to the user’s behaviour and priorities.It achieves this by leveraging on SAP’s HANA platform, which combines database, processing and application platform capabilities into a single service.

Toby Ruckert, the Founder and CEO of Unified Inbox, compared InboxRank with Gmail Priority Inbox. Where Gmail Priority Inbox applies only to Gmail’s Inbox only, InboxRank applies to unified communications, describing it as applying to “Any incoming message, no matter which channel.”

Unified Inbox’s flagship product is a cloud-based unified communication and social collaboration platform that centralises external conversations, social engagement and internal team collaboration into a platform-agnostic, cohesive user experience. It enables employees to communicate efficiently with prospects, colleagues, customers or other stakeholders.

Also Read: The B2B opportunity: Building business solutions for mega-clients

Integrating these technologies will enable information workers and professionals to manage their personal priorities as well as unify communication streams. These include social media channels, email, SMS, instant messaging, OTT (Over The Top) players and other communication products and channels. Dynamic algorithms are designed to manage inbox data in real-time, while adapting to the context of a user’s objectives and behaviours in order to optimise its efficiency and user experience.

Ruckert said, “We chose to leverage the SAP HANA platform in our Unified Inbox app as we could see how well it handled Big Data, predictive analytics and real-time processing of algorithms on top of vast amounts of information from different sources.”

Aby Varghese, Head of Research and Development at Unified Inbox, disclosed that SAP assigned a dedicated technology architect to assist its development team, which aided Unified Inbox greatly in managing the difficulties and complexities of developing its product to interface with SAP’s HANA platform. She noted, “Once we got into it, we were able to process our complex queries with ease – just the way we envisioned it.”

Despite being a member of the SAP Startup Focus programme since 2013, Unified Inbox’s development of its InboxRank project was its first collaboration with SAP. As part of the FastTrack accelerator programme, an MVP (minimum viable product) of its algorithm was developed. With the successful completion of this project, Unified Inbox showcased its solution in early June at the SAPPHIRE NOW conference, a premier business technology event for customers, SAP executives, partners and experts from across the entire SAP ecosystem, in Orlando, Florida.

Also Read: Big Data: SAP discusses the complexities and challenges