Much to the chagrin of Singaporeans looking to get their hands on Chinese handset manufacturer Xiaomi‘s Redmi smartphone, official sales had ended in just eight minutes. The company had launched sales on its website at 12 PM sharp today.
Xiaomi Singapore’s Facebook page also saw unhappy netizens voice out against not being able to purchase a smartphone off the website. Some of them also complained that the sets were not reserved even though they had managed to add the smartphone into a shopping cart. In addition, many were skeptical about the number of handsets available for purchase. At time of writing this report, Xiaomi Singapore’s Facebook page has more than 10,000 likes.
This is not the first time Xiaomi is experiencing such feedback towards going out-of-stock in a short period of time. In 2013, it sold 100,000 Mi3 smartphones in a minute and 26 seconds in China.
Singaporean consumers were also annoyed that while the name of the phone is Redmi, the phone was only available in grey.
StarHub will be offering the Xiaomi Redmi smartphone at all StarHubShops beginning February 27, 2014. The device will be available for free on selected StarHub mobile post-paid plans, or for S$169 (US$133) with a StarHub mobile pre-paid bundle.
SingTel will be offering the Xiaomi Redmi smartphone at the IT Show starting February 27, 2014. The handset will be available for free with a two-year subscription to SingTel’s Lite, Value, Plus and Prestige mobile plans, or for S$68 (US$54) with the SuperLite plan. It will also be available without contract for S$169 (US$133).