Vidooly, a video analytics startup that allows content creators, brands, multi-channel networks, agencies and media companies to drive more engagement to their video content, has secured US$1.4 million in Series A round of funding from Ahmedabad-based VC fund GVFL and Times Internet Limited (TIL), the digital unit of India’s largest news publication Times Group.

The startup will utilise the funds towards product engineering, marketing, and enhancing sales and distribution channels.

“Video consumption over the last couple of years has exploded, given faster and affordable internet access and also the rising demand for devices and high quality online content. We plan to utilise the funds to expand in attractive markets such as the US, Europe and Asia and also strengthen the team at Vidooly. With the rise of video platforms, the demand for video intelligence has grown multifold and we aim to be a dominant player in this space globally,” Co-founder Nishant Radia said.

Vidooly was launched in November 2014 by Subrat Kar, Ajay Mishra and Radia. It is an online video intelligence software platform for content creators, brands, multi-channel networks, agencies and media companies. Its audience and content insights empower video teams to optimise their media buy at scale, refine their content, distribution and optimisation strategy, find and partner with influencers as well.

Since its inception, over 20,000 video content creators across the globe have signed up on its platform to grow across social video such as YouTube, Facebook, Instagram and Twitter. The company claims that everyday, Vidooly’s Big Data engine analyses the engagement of over 500 million viewers and tracks 250 million videos across five platforms, including YouTube, Facebook, Twitter, Vine, and Instagram.

Currently, its video intelligence software empowers some of the big names in the industry such as Fine Brothers, TVF, OML, VideoGyan, GroupM, Mindshare, Thoughtful Media, WebTV Asia etc.

In February last year, Vidooly acquired over-the-top (OTP) content startup iCouchApp for an undisclosed sum.

As per CISCO, over 78 per cent of the world’s mobile data traffic will be video by 2021. Over 300 hours of video are uploaded every minute to Youtube while Facebook witnesses over 100 million hours of video watched everyday. With the rise of newer technologies and formats such as live streaming, Virtual Reality, online streaming, Augmented Reality, 360 degree videos and the like, the need for data driven content creation and analytics will be in demand and on the rise.

Sanjay Randhar, MD, GVFL says, “In recent times, the online video market globally is in a hyper growth mode with millions of users embracing web and mobile videos. Vidooly’s cross-platform video analytics platform offers a compelling value proposition to stakeholders across the online video ecosystem, be it content creators or brands, by delivering intelligent insights on audience video consumption behaviour.”

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