Fielded by Wainhouse Research and Polycom, Inc., a new survey of nearly 5,000 enterprise video end-users show that 94 percent of surveyed view the top benefit of video conferencing as the increased efficiency or productivity rendered.

The study, entitled “End-User Survey: The ‘Real’ Benefits of Video,” suggests and substantiates why video conferencing is evolving rapidly. Twenty-five percent of respondents video-conference daily, followed by 39 percent weekly, 21 percent monthly, and 14 percent every few months. With regard to a multi-vendor environment, 60 percent say that they “primarily use” more than one vendor’s equipment or software to videoconference.

“The longstanding misconception is that travel reduction is the only ‘real’ driver of video conferencing. This survey, however, shows that soft benefits including improved efficiency and productivity and increased impact during discussions play a prominent role in the video conferencing value proposition,” said Ira M. Weinstein, senior analyst and partner at Wainhouse Research.

According to the survey, video helps workers based remotely feel more connected to their colleagues. Of all respondents who work from home, 87 percent strongly agree or agree that the use of video conferencing allows these users to work from home without feeling lost or disconnected.

Andy Miller, president and CEO at Polycom, said that video collaboration helps improve productivity and engagement. “In addition to helping foster a more productive and engaged workforce, video collaboration helps enterprises and organisations thrive by enabling more effective sales and engineering teams, better customer service, and stronger partner relationships.”

Nowadays, users can video conference anywhere. Desktop PCs and lapops still stand as the most common device used for video conferencing with 71 percent of respondents, followed by room or group video systems at 65 percent, tablets at 34 percent and smartphones at 33 percent.

Image Credit: Rapid Technologies