Echelon is just two weeks away! And if you don’t want to miss out on all the fun, make sure to register here.

We are also giving away free tickets to the conference with a little twist. The game is simple. Answer a riddle, get free tickets.

In honor of startups, we thought our riddle should be in the vein of “most fast and break things”. Here is the question


What has to be broken before you can use it?

How do I answer?

Here are the steps to redeem the tickets (assuming you know the answer 😉) .

  1. Visit the registration page.
  2. On the right side of the page, underneath the location and date, you should see a “Promo Code” box.
  3. Enter the answer
  4. NOTE: The answer is one word and it must be entered in ALL CAPS.
  5. You will see a delegate pass become free.
  6. After that simply click the ‘Buy Ticket’ button and follow through the registration process.
  7. Attend Echelon!!

Made is this far through the article? Congratulations, your attention span is rewarded with a hint.

Hint: Think ‘food’.

Final Note: We have limited tickets for this giveaway, so hurry fast and should this promo sell out we will update this article accordingly.

Also Read: Echelon big boss gives us the low-down for what we can expect from the summit

Happy hunting.