Leading the initiative for women professionals in mobile and digital media to step forward for this opportunity is Smaato Singapore,  a US based mobile ad optimiser and mobile advertising platform. Smaato is among the list of supporting companies behind the Women in Wireless organization which also includes Celtra, ESPN Mobile, Jumptap and NexAge.

Marcus Tan, Managing Director of Smaato’s Asia Pacific Operations was host of the ‘Women in Wireless Emerging Chapter’ mixer held at Smaato’s office last Tuesday evening. Acknowledging the traditional dominance of men within the mobile and wireless technology industry, he urges interested women to step forward and take on the challenge. Citing the illustrious example of  Jerri Devard, Chief Marketing Officer, Nokia as well as a prominent member of the Women in Wireless community, Marcus believes that the coming together of like-minded women professionals to connect and work together  will serve as an impetus to realizing the organization’s mission. Women in Wireless aims to promote and develop female leaders in mobile and digital media.

To kickstart chapter operations this coming quarter, Women in Wireless Singapore Chapter Coordinator, Adeline Koh, who is also the Marketing & PR Lead for  Asia Pacific at Smaato Singapore, unveils that plans to work together with existing women in technology communities here like Girls-in-Tech Singapore organization are underway.

About Women in Wireless

Officially launched  as a separate non-profit entity in June 2011, Women in Wireless is headquartered in New York City. Currently growing in terms of international chapters and members, Women in Wireless has held events in cities all over US, Canada and in London. Activities include organizing and running  educational series, industry speaking panels, mentoring program, networking events as well as startup incubator program.

Note: If you are interested to join as a member/volunteer, you may contact the emerging Wireless in Women -Singapore Chapter Coordinator  Adeline Koh at adeline [at] smaato [dot] com.