Last week, Xiaomi’s Mi3 phone sold out in two minutes on the company e-commerce store. If you still want to get your hands on one, the Chinese smartphone maker has announced that it will be putting up 1000 phones on sale on Thursday, March 20, 2014 at noontime. The price of the phone will remain unchanged at S$419 (US$331).
Love it or hate it, Xiaomi is well known for limiting the number of devices available for order during a launch and its phones have almost always been snapped up by customers in minutes. Recently, we saw it happen with Mi3 as well as the Redmi, which was grabbed in all of eight minutes.
Creating scarcity in a controlled market may not be good move in the long-term as it just ends up infuriating customers, as has been the case with the brand recently.
An interesting development is that though Xiaomi has refrained from divulging the number of handsets it has sold in its sales that barely last a few minutes, this time it has given the 1000 number. Well, that can be seen as a move to pacify customers.