This is Yello Mobile’s second acquisition in Indonesia after price comparison startup PriceArea.
“Leaning on the experience and skill sets of our digital marketing partners in Korea, we are now actively pushing forward to investing overseas, placing immediate focus on Southeast Asia’s growth potential in mobile and digital marketing. Our goal is to translate the success we have experienced locally in to becoming a leader in digital marketing regionally, and our partnership with Adplus marks a promising beginning,” said Lee Sang-Hyuk, CEO of Yello Mobile.
According to United States marketing research firm eMarketer Indonesia’s digital advertising market volume increased by 98 per cent in 2014 alone.
Yazid Faizin, Co-founder and CEO of Adplus added, “Yello Mobile was very different and unique in approaching us. The group’s business model for partnership and development was very fascinating and attractive. With Yello Mobile’s best-in-class capabilities and technologies, coupled with Adplus’ experience and network, I am confident that we can become the leading digital marketing company in Southeast Asia.”
Ever since its establishment back in 2012, Adplus claims to accommodate more than one billion monthly impressions through their desktop and mobile devices. The company has three main business units namely SMART, Hi-Impact, and GLITZ Media. SMART is a re-marketing platform that focusses on RoI-based advertising.
Hi-Impact is an advertising platform with high exposure or engagement, providing rich media video advertising, games on banner, and other executions. GLITZ Media, on the other hand, is a premium advertising network which is especially dedicated to women.
Yello mobile has already planned a collaboration with Adplus and other companies. Platform-based companies (WiseBird and Cauly), digital advertising agencies (adQUA and e-motion), and solution company (RecoBell) will partner with Adplus.
This investment continues Yello Mobile’s strategy in investing in the fast growing sectors of mobile and digital and its commitment to developing its networks in fast growing markets such as SEA.
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