US-based technology company Zendesk has opened a new office in Manila, Philippines, according to Business World Online which reported on the firm’s office launch.

The firm is better known by its eponymous flagship customer service platform, which allows users — usually other companies — to issue tickets, address feedback from customers, and gather data and insights on how a business can build better relationships with its customers.

Mikkel Svane, CEO, Zendesk, told the publication that this move to poise the Philippines as its “Asian regional hub” will benefit customers in the region, especially since the local office will handle support, sales, and pre-sales for more than 40,000 clients in the vicinity.

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He added, “It’s good to have local presence and it’s easy to fly out of Manila to visit our customers in the region.”

This move comes after Zendesk’s recent acquisition of Singapore-based company Zopim, and its subsequent initial public offering (IPO) on the New York Stock Exchange (NYSE) .